Saturday, 9 February 2008
Do you speak Ikea?
Do you speak Ikea? in the Guardian explains an interesting bit of linguistic trivia: the unusual (at least to English-only speakers) names of household products in the Ikea range. Apparently it all follows a system devised by Ikea's founder, Ingvar Kamprad; being dyslexic, he found that concrete names for products made them easier to identify. So, for instance, bathroom products are named after lakes and rivers; carpets after places in Denmark; dining tables and chairs after places in Finland; and so on. (This Stern article - Waren Sie schon mal in Klippan? - explains similarly). Now you know this, try your hand at Cal Henderson's Ikea Game. - Ray