The opening ceremony of this summer's London Olympics obliged that sentiment, as Web inventor Sir Tim Berners-Lee got the star treatment during the extravaganza.I recall that on a number of occasions, Sir Tim has (rightly, in my view) vigorously criticised the egregious practice of commercial organisations operating a 'legal chill' to prevent hyperlinks to their sites. For example:
A hip-hoppy dance routine featuring legions of fist-pumping club-types gave way as a stage-set suburban house rose from the ground to reveal a lone keyboard jockey surfing away in solitude.
None other than Berners-Lee it was, and with a flick of his wrist, he lit up the stadium with a grandly flashing tweet: "This is for everyone."
- Tim Berners-Lee, Axioms of Web Architecture / Links and Law: Myths, 1997
5. Linking policySo, as Padraig Reidy of Index on Censorship comments at Free Speech Blog, "You’re only allowed [to] link to the official site of the Olympics if you’re going to say nice things about the Olympics."
a. Links to the Site. You may create your own link to the Site, provided that your link is in a text-only format. You may not use any link to the Site as a method of creating an unauthorised association between an organisation, business, goods or services and London 2012, and agree that no such link shall portray us or any other official London 2012 organisations (or our or their activities, products or services) in a false, misleading, derogatory or otherwise objectionable manner. The use of our logo or any other Olympic or London 2012 Mark(s) as a link to the Site is not permitted.