Historically, Sanatogen - invented by the Bauer Chemical Company - was a preparation of 95% casein (milk curd - largely protein) and 5% sodium glycerophosphate. The American Medical Association's 1911 Nostrums and Quackery (Internet Archive nostrumsquackery00amerrich) explains how the reality - that it was a harmless and nutritious, if "ridiculously overpriced" food - differed from the sales pitch, that hyped it as a "tonic food" that "revitalizes the overworked nervous system" and offered "A New Life for Nervous Sufferers" (see pages 347-349).
|Ad highlighted in Nostrums and Quackery|
What about SanatogenIt's probably uncharitable to point out the turnaround from MG's stated aversion to advertising in her 1902 rant A Plea for the Silence of the Novelist - "the charm of a world undefiled by advertisements". Her poor health and reduced circumstances in later life probably explain why she sold out.
Ten thousand doctors have written in praise of Sanatogen. Thirty thousand doctors throughout the world are known to prescribe it. Hundreds of thousands of people have been restored from conditions of grave illness to complete health by its use. Among them are many well known men and women who have voluntarily testified to the debt they owe Sanatogen in restoring in restoring their health. A selection from their letters is published below.
What Celebrities Say about Sanatogen
Maxwell Gray - The Writer: "I have found Sanatogen helpful in digestive troubles and nervous weakness. I have taken it from time to time under medical advice."
Trove, National Library of Australia digitisation project).
The list of celebrities cited in the Australian ad:
- Sir Hall Caine
- Victor Bridges
- Max Pemberton
- Gilbert Frankau
- Maxwell Gray
- John Masefield
- Coulson Kernahan
- Compton Mackenzie
- Sir Gilbert Parker, Bart.
- Eden Philpotts
- E. Phillips Oppenheim
- E.F. Benson
- Cosmo Hamilton